It is a retro-looking shoe that was initially designed and made for running. Some of the most recognizable shoes from Nike are as follows: However, looking closely, one will discover that shoes are generally the most popular products of Nike.īesides sports shoes, Nike also has casual footwear in vibrant colors that usually attract the younger generation and other sneaker designs for kids, men, and women. Surely as the company expands, its product portfolio also gets its corresponding expansion. You might notice that Nike has unique shoe designs for several sports, including basketball, football, and cricket, among others. It leads the sportswear industry and gets its maximum revenue from selling sports shoes. Its products are generally focused on premium quality and a wide range of goods for every sports enthusiast from its marketing mix. Nike offers a vast selection of products, including apparel, shoes, and equipment. These innovations are vital factors in the company's success in adapting to the market dynamics and changes that affect international, regional, and local consumer demands. Over the years, the variables under each marketing mix principle have evolved according to the industry's dynamics. The company's marketing mix includes offering fitness products and is specialized in shoes dedicated to accommodating professional soccer and basketball athletes' requirements. These are strategies and techniques used for executing marketing campaigns based on the four elements. Marketers generally classify their marketing mix into four - product, price, place, and promotion, or what they call 4Ps. The company's marketing strategies and efforts paved the way for Nike to accommodate better and satisfy its global target market. With its success since it was founded in 1964, there must be some secret on how Nike made it this far. The firm is one of the largest suppliers and manufacturers of sportswear, athletic shoes and a top maker of sports equipment. Nike is an American multinational company spanning from manufacturing, development, design, marketing sales and apparel, equipment, footwear, services, and accessories.
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